June 4, 2021
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Prepare for a Future That's Programmatic.
Running a programmatic display campaign--and making it work at scale--requires forethought, planning and precision. Our team of strategists wants to help you find new ways to make your budget go farther by building a bespoke solution for your business
What We Do
Display & Video
Display and Video is a category of products that displays content on a screen, such as a computer monitor or television set. Display and Video can play video games, watch movies, do work and interact with other consumers through the internet.
Connected TV
Connected TV is the next big thing in live TV. Watch and record live TV on your PlayStation® 3, PlayStation® 4 or Samsung TVs with the award-winning TiVo® HD DVR.
Programmatic Audio
Programmatic Audio is the process of creating, distributing, and delivering audio content to listeners across multiple platforms and devices. Programmatic Audio is used in voice search, audio advertising, and podcasts.
Digital Out-of-Home
Digital Out-of-Home (DOOH) advertising is a form of media that delivers ads outside the traditional one-on-one environment and into the real world. It is an exciting way to reach consumers while they are on a daily basis and get instant feedback on their message.
Audience Planning
Audience planning is the process of selecting your target audience and determining what type of message you should use to reach them. Once you have determined this, you will have a better chance of being successful in your overall marketing strategy.
Media Planning & Buying
Media planning and buying is a fundamental part of an effective marketing strategy. If you’re not sure where to start, Digital Marketing can help. We offer media planning and buying services to help clients plan budgets, target audiences and reach their customer base with optimal ad placement on social media channels like Facebook and Instagram, as well as traditional channels like print.
Fraud & Brand Safety
Fraud is a big concern for advertisers, brand safety is a sensitive topic that needs to be handled carefully. This solution is specifically designed to give you full control of your campaigns, and make sure they're safe and effective.
Performance Tracking
Performance tracking is an easy way to gain insights into how your profile is performing, identify when audience-specific changes are needed and view past performance data. This will help you customize your campaigns for best results, identify what works for your audience, so you can focus and save money on more effective activities.
Connected TV (CTV) Advertising
Connected TV (CTV) is the new frontier of digital advertising. With reach up to 3X higher than traditional TV and the ability to use first-party data, CTV is a transformative platform for brands looking to make an impact with their customers.
Want to see what a programmatic media plan would look like for you?
The Bottom Line: Measuring Programmatic
As investment in programmatic media continues to grow, it’s essential to have a secure platform that gives you the insights and controls you need to optimize your programmatic activity. With this resource you will learn about how to measure your programmatic activities and how many factors affect your success.
