March 2, 2021
Improve mobile site speed by optimizing page load times and reducing page weight, which will help improve bounce rate and increase user engagement.
In the world of mobile advertising, there are two main types of ads: banners and interstitials. Both types have seen a rise in recent years as mobile devices have become more prevalent. While the trend for banner ads has been up and down, the outlook for interstitials is still very positive.
Social ads offer powerful targeting and measurement tools for highly personalized, real-time campaigns. You can target specific audiences by age, gender, location or interests with mobile social ads.
Mobile search is inherently different than desktop search. Mobile devices are not a stand-in for a desktop computer as much as they are a mobile extension of the human being who carries them.
Apple Search Ads connects your marketing with people who are actively looking for what you have to offer. Target by keyword and location, reach millions of people browsing the web on popular devices and browsers, then track results in near real-time.
Google Universal App Campaigns are a powerful way to reach new customers and grow your business on Google. With this tool, you can manage your app marketing through one central hub that provides insights, simplifies conversion tracking, and delivers the analytics you need to improve performance.
App re-engagement is a process that helps you retain your users. It can be a very effective way to increase your app’s usage and ultimately make more money. The process involves sending push notifications to users who have stopped using your app. These users might have downloaded the app, but never used it after downloading it for the first time.
Mobile Audits is a practical guide for IT managers, security personnel and technical auditors. It gives you the tools to manage risks in enterprise mobility by helping you execute mobile audits, implement a security-focused lifecycle, and use tools and processes to address any gaps identified in an audit.
Cross-device strategy, also known as cross-device tracking, allows your business to reach people across all devices and platforms simultaneously.
App Ads let you reach new audiences by using all Google properties. Let us know your app’s icon, description and URL, then we’ll generate an ad that you can deploy on a massive scale through the Google Display Network. Reach users across the web, mobile devices and apps alike with these dynamic, contextually relevant ads that link to your app store page or website.
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